Consumer direct is a major buzzword in the mountain bike industry . More and more brands are now selling their bikes directly to the consumer. This cuts out the middleman, which is the local bike shop. With the middleman cut out of the sales chain, companies can sell their bikes at extremely attractive prices. Brands like YT, Commencal, and Canyon are the biggest consumer-direct brands in the USA.Convenience and savings often come at a cost, and buying consumer direct is no different. Buying a mountain bike a bike shop buys you a relationship with a shop and maybe some small complimentary services. Quick repairs and warranty services will often be conducted for free.
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